H&M Honors Rita Ora With The First Variety and H&M Conscious Award at The Variety Power Of Young Hollywood Event

On Tuesday, August 8th, Variety in partnership with H&M honored Rita Ora for her outstanding philanthropic work with the first ever Variety and H&M Conscious Award at the 2nd annual Power of Young Hollywood event. This event celebrates an esteemed group of young actors, musicians, digital influencers and more, whom are profiled in Variety’s Power of Young Hollywood issue. The issue also featured the Youth Impact Report that profiles 25 and under actors, actresses, directors, musicians and artists who have made an impact in the business this year.

The event celebrated Variety’s Power of Young Hollywood issue cover stars John Boyega, Chloë Grace Moretz, Zendaya as well as Katherine Langford and Dylan Minnette (13 Reasons Why), Charli XCX and Rita Ora. Others in attendance included: Charlotte McKinney, Algee Smith, Kendrick Sampson, Ariel Winter, Lindsey Stirling , Ashley Iaconetti, Lonnie Chavis,Ashley Tisdale, Marcus Scribner, Ashton Sanders, Nolan Gould  Bethany Mota,  Normani Kordei, Cara Santana, Peyton List, Charlotte McKinney, Rico Rodriguez, Colton Haynes, Robby Hayes  Drake Bell,  Ross Lynch, Gabby Douglas,  Shannon Purser, Gaten Matarazzo, Skai Jackson, Gregg Sulkin, Storm Reid,  Jake Paul, Tyler Posey, Jesse Metcalfe, Witney Carso,  Yara Shahidi, Katherine McNamara

Rita Ora, the 26-year-old British pop star and fashion icon, is the first ever recipient of the Variety and H&M Conscious award. Ora, who immigrated to Britain as a child from Kosovo, has been active with UNICEF for several years, and was named as an honorary ambassador to Kosovo in 2015 for her work with UNICEF toward helping the country rebuild after the Balkan War. Rita has also worked with numerous other charity organizations, including amfAR, Sightsavers and the Small Steps Program and most recently the London Fire Relief Fund. She is passionate about worldwide humanitarian crises and particularly the plight of refugees.

“We are thrilled to be honoring Rita with the first ever Variety and H&M Conscious Award. Her extreme commitment to social good and empowering young people to follow in her footsteps is truly inspiring and in line with H&M’s vision for a more sustainable future for people and the planet,” says Marybeth Schmitt, North American Communications Director for H&M.

H&M has a strong history at the forefront of sustainability. Committed to a socially and environmentally sustainable fashion future for H&M means creating a truly sustainable fashion industry that is good for people, communities and the planet, so that fashion continues to be enjoyed today and for generations to come.  Working with their long term commitments to be 100% fair and equal, 100% circular and 100% leading the change, H&M believes in strengthening communities and rewarding like minded partners like Rita Ora for her exceptional work in giving back to people around the world.

For more information on H&M’s sustainability work: http://sustainability.hm.com/



H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M group has more than 4,300 stores in 66 markets including franchise markets. In 2016, sales including VAT were SEK approximately 223 billion. The number of employees amounts to more than 161,000. For further information, visit hm.com.

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