Gwyneth Paltrow is the cover star of Town & Country’s May 2020 Issue, on newsstands now.

The Oscar-winning actress and CEO and founder of Goop gets candid with T&C in her cover story about what prompted her to begin her research in food and nutrition, her devotion to the wellness industry, the double standards she faces as an actress and business mogul, and the message she has for her critics.Goop launched in 2008 as a newsletter and has since grown to comprise the Netflix series (“The Goop Lab with Gwyneth Paltrow”), a podcast, a franchise of wellness summits, a book imprint, retail stores and popups in several countries, and countless products.

In light of the COVID-19 pandemic, for the last few weeks, Paltrow and the Goop team have been supporting a variety of causes to help those affected by COVID-19. This week, Goop is donating 25% of profits from their GOOPGLOW 20% Vitamin C & Hyaluronic Acid Glow Serum (the cult favorite product Gwyneth mentions in this cover story) and 25% of profits from the G. Label outfit Paltrow wears in her T&C cover story to the Frontline Responder’s Fund, a cause very close to Gwyneth’s heart. For more ways on how to help, visit here and here.

I find that the best way to metabolize the fear that many of us feel during this time is through generosity. There are numerous people risking their lives to ensure that we’re lucky enough to shelter in place, and they need us. The Frontline Responders Fund is dedicated to protecting those brave souls with necessary PPE gear, ensuring they too can come safely home to their families,” says Paltrow.

 On her childhood: “There wasn’t a lot of wellness in the house. My mother was environmentally conscious. She helped pioneer curbside recycling in Santa Monica, and we were the house that had the Hansen’s natural soda.”

On how the treatment of her father’s throat cancer, in 1999, prompted her journey to wellness: “His treatment was so brutal, I was thinking, almost out of desperation, that we had to be able to do something else to help him. That’s when I started to research food and nutrition.”

On her mission with wellness: “I really believe that being alive is just a process of—if you’re not wasting your fucking life — figuring out how you can impact the world positively. You can choose to engage in your life and participate in it, or you can back out and criticize everybody else in your arena.”

On the double standards of being an actress and business mogul: “I don’t want to unnecessarily move myself from one box to another one. In this society we like our women in one digestible way that we understand, but if you try to be something else, we don’t like it. People couldn’t for a long time believe that I was running a company, until they heard me say, ‘I’m giving up acting. I’ll never be onscreen again.’”

On her devotion to the wellness industry: “You can keep resisting it, but I’m on the right side of this. I’m watching the market. I’m watching what’s happening. I think what this wellness movement is really about is listening to yourself, tuning into what interests you, and trying things. Find what makes you feel better and go from there.”

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