Alice + Olivia Launches COVID-19 Washable Fashionable Fabric Masks
ALICE + OLIVIA ANNOUNCES STAND APART, #MASKTOGETHER
Alice + Olivia By Stacey Bendet Is Launching Fashionable + Functional Washable Fabric Masks for Both the Public And Healthcare Providers In Need
• alice + olivia is donating 5,000 of these masks to medical workers on the front line
• the masks will also be available for pre-order on aliceandolivia.com for the public
• for every mask sold, alice + olivia will donate a mask to the medical community
Since the COVID-19 outbreak, alice + olivia has mobilized its design teams, production teams and factories on a two-part initiative to create and distribute protective masks to hospitals and communities in need. This week, the first round of 5,000 masks will be distributed to Lincoln Hospital and Montefiore Medical Center in the Bronx, Safe Horizon – a center in New York City for victims of abuse and Vincere Cancer Center in Arizona.
On Monday, April 5, 2020, alice + olivia is rolled out part 2 of this initiative – providing the public access to masks while educating our community on the importance of wearing masks daily to stop community spread, in line with this weekend’s advisory from the Center for Disease Control and World Health Organization.
The first round of alice + olivia masks are being donated to healthcare workers and available to the public feature the iconic ‘Stace Face’ print are designed to protect non-emergency caretakers and help protect N95 masks for longer use. They are made from jersey material for reuse, wash-ability and comfort. The masks retail for $10 on aliceandolivia.com and starting on Monday, April 6 will be available for pre-order. For every mask sold, alice + olivia will donate one to the medical community and beyond.
Future masks, currently in production, will feature a medical grade filter and be designed from brand’s remnant poplin materials; furthering the brand’s commitment to minimizing fabric waste.
In the coming weeks, alice + olivia will be rolling out a social media campaign #MaskTogether to help educate the public on the importance of wearing masks to reduce community spread.
“Wearing masks is our shared responsibility to protect each other and reduce community transmission in order to stop the spread of the virus. Let’s #MaskTogether and show support for our community and the doctors and nurses, delivery workers and first responders who are combatting this crisis on the front lines. Join us in making masks not just a functional necessity, but a fashionable one. With a message of love and community let’s come together to protect each other.”says founder and CEO Stacey Bendet.
Launched in 2002, alice + olivia by Stacey Bendet is a brand that allows women to express their personal style. With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants, and has since grown into a full lifestyle collection including ready-to-wear, gowns, shoes, handbags and accessories. The brand is a Hollywood favorite with celebrity fans including Meghan Markle, Michelle Obama, Beyoncé, Gwyneth Paltrow, Gigi Hadid and Jessica Alba.
alice + olivia by Stacey Bendet is available at the brand’s free-standing boutiques located in New York, Los Angeles, Atlanta, Boston, Chicago, Dallas, East Hampton, Greenwich, Houston, Malibu, Manhasset, Miami, Orange County, Palm Beach, San Francisco, Southampton, Washington D.C., Hong Kong, Tokyo, Kuwait, Dubai, Singapore, Shanghai, Taipei, Macau, Chengdu, Bangkok, and at aliceandolivia.com. alice + olivia is also available at over 800 select department and specialty stores worldwide, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Net-a-Porter, Lane Crawford, Isetan, Hankyu, Harvey Nichols, Harrods, and Galeries Lafayette.