White Fox Boutique is becoming a force in the fashion industry!

In 2013 two young, inspiring, Sydney-based entrepreneurs, Georgia Moore and Daniel Contos created @whitefoxboutique with the goal of cutting through all of the noise in the somewhat saturated and homogeneous ecommerce space. Georgia and Daniel have since become known for thinking outside of the box and putting their ideas in action. They’ve gone from inception to setting the bar at a lightening pace. 

Their founding dream was to create a fast fashion brand which made an impact both in the Australian and International Markets, offering the latest trends at affordable prices. To know the pair is knowing that the two personally embody their mantra, fast-meets-luxe. It’s not uncommon to find Georgia in $80 White Fox jeans paired with an $800 YSL tee. White Fox masters the seamless integration of high/low, and their own products often make it difficult to discern between the two. 

Surprisingly enough, neither Georgia nor Daniel originally had a background in fashion. It was their strong passion for shopping, fascination with the industry that led them to it. They sought out to create an exceptional shopping experience which would put a smile on each of their customers’ faces. After a year of carrying outside brands, they realized this wasn’t meeting their needs. The two knew they could do better for their skyrocketing customer base. Bringing together their keen eye for design and trends, White Fox the Label was born. 

The team expanded the successful brand by creating @whitefoxswim (2016), @whitefoxactive (2017) and @veuxsunglasses (2017). White Fox has mastered the art of staying ahead of the trends and offering styles which fit into almost everyone’s wardrobe.

White Fox has also become known for their incredibly memorable events around the world. Their first Los Angeles event was Coachella themed, and celebrities and influencers received pieces to wear for the festival and enjoyed ear piercings, drinks, bites, etc. at a chic Hollywood location. 

On Thursday July 26th, the brand hosted a press release and feted relaunch of White Fox Swim’s ‘100% Salty’ Limited-Edition Collection at LA hotspot, Catch. DJ’d by young eclectic millennial twins, Simi and Haze, the exclusive event was attended by celebrities and influencers, Kourtney Kardashian, Rumer Willis, Anastasia Karanikolaou, and Alyson Stoner to name a few. The attendees enjoyed the evening by receiving gifting of the limited collection, drinks and food. All heads turned as a live model presentation of the collection took place, being the focal point of the whole event. A few of the events impressive sponsors include: Tarte Cosmetics, Drybar, Jacquie Aiche Fine Jewelry, and Little Damage Soft Serve. This star studded event truly showcased the successful direction the clothing line is headed towards. 

Every brand under the White Fox umbrella is flourishing, and the 4 brands currently have a combined Instagram following of over 1 million. Celebrity devotees and spottings include but are not limited to: Bella Hadid, Romee Strijd, Kourtney Kardashian, Kim Kardashian, Khloe Kardashian, Kendall Jenner, Rita Ora, Jasmine Tookes, Lais Ribiero, Sofia Richie, Emily Ratajkowski, Chantel Jeffries, Hailey Baldwin and countless more. On the media side, coverage has been abounding, and includes outlets such as Vogue, Elle, WWD, Apparel News, WhoWhatWear, Cosmopolitan, Refinery29, Us Weekly, People, Daily Mail, Just Jared, Life & Style, Paper Magazine and many, many others.

White Fox has quickly become a household name and is becoming a trending force in the fashion industry. Their stylish, yet affordable collections quickly sell out upon release, and often cause a social media and online frenzy.

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By Jordan Hartmann for Fashion Media.

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