boohoo.com CELEBRATES JORDYN WOODS’ COLLABORATION WITH EXCLUSIVE LAUNCH PARTY IN HOLLYWOO
Model, Jordyn Woods hosts a star studded party with performances by Trey Songz & Vic Mensa and appearances by Kylie Jenner, Tyga, Jaden Smith, Christina Milian and more.
Global fashion retailer boohoo.com teamed up with model and cultural influencer Jordyn Woods, to host an incredible party on the evening of August 31st to celebrate the Jordyn Woods X boohoo collection launching September 12th, 2016. Jordyn and friends wore selections from the collection and danced along to special performances by Grammy nominated R&B crooner, Trey Songz and Grammy nominated Hip Hop game changer, Vic Mensa.
The event took place at Neuehouse in Hollywood. Former home to the historic CBS building on Sunset Blvd which was transformed into a studio 54 themed space on the terrace floor, with 360-degree views of the city. The venue featured a giant disco ball emphasizing the Studio 54 theme and reflected imagery featuring the Jordyn Woods’ campaign for her eponymous collection.
The inclusive collection, ranging in sizes 4-20, will include party dresses, matching separates, oversized sweaters, outerwear inspired by Jordyn’s’ distinctive contemporary style. The collaboration is divided into 2 special collections with a back to school sporty theme for fall and glammed theme for holiday that will cater to girls of all shapes and sizes.