boohoo.com CELEBRATES JORDYN WOODS’ COLLABORATION WITH EXCLUSIVE LAUNCH PARTY IN  HOLLYWOO

Model, Jordyn Woods hosts a star studded party with performances by Trey Songz & Vic Mensa and appearances by Kylie Jenner, Tyga, Jaden Smith, Christina Milian and more.

ABE_0469ABE_9773ABE_0374

Kylie-TygaJarden-Jordyn

Global fashion retailer boohoo.com teamed up with model and cultural influencer Jordyn Woods, to host an incredible party on the evening of August 31st to celebrate the Jordyn Woods X boohoo collection launching September 12th, 2016Jordyn and friends wore selections from the collection and danced along to special performances by Grammy nominated R&B crooner, Trey Songz and Grammy nominated Hip Hop game changer, Vic Mensa.

LOS ANGELES, CA - AUGUST 31: Actor Jaden Smith attends Boohoo X Jordyn Woods Launch Event at NeueHouse Hollywood on August 31, 2016 in Los Angeles, California. (Photo by Donato Sardella/Getty Images for Boohoo.com)

The event took place at Neuehouse in Hollywood. Former home to the historic CBS building on Sunset Blvd which was transformed into a studio 54 themed space on the terrace floor, with 360-degree views of the city.  The venue featured a giant disco ball emphasizing the Studio 54 theme and reflected imagery featuring the Jordyn Woods’ campaign for her eponymous collection.

 The inclusive collection, ranging in sizes 4-20, will include party dresses, matching separates, oversized sweaters, outerwear inspired by Jordyn’s’ distinctive contemporary style. The collaboration is divided into 2 special collections with a back to school sporty theme for fall and glammed theme for holiday that will cater to girls of all shapes and sizes. 

 

 

 

LEAVE A REPLY