What does it say about the state of the red carpet when at the Emmys, Amy Schumer says,”I’m wearing Vivienne Westwood, Tom Ford shoes and an o.b. tampon” and then Fashion Police Co-host, Giuliana Rancic did asking the question, “Who are you wearing?”

One of the top red-carpet designers Christian Siriano made headlines by outfitting Leslie Jones when no one else would but also by dressing diverse talent from Angela Bassett to Kathy Bates — and seven other Emmy attendees. The former Project Runway winner practically single-handedly has created a new genre of feel-good fashion that has earned him a coveted spot on Michelle Obama’s must-buy list.

The ever evolving designer Tom Ford is hand-wringing about fashion’s fate. In a recent interview, he questioned the relevance of the red carpet in today’s context, saying that it’s become a “spectator sport” and that “most Americans … are actually not consuming [fashion] any longer.” It’s true that retail revenue for luxury brands has been spiraling, with a 48 percent decrease in sales of full-priced online items during one summer week compared with the same week in 2015, and sales of in-store goods plummeting even further.

At a recent New York Fashion Week show, actress Priyanka Chopra praised the new equalizing approach yet wondered about maintaining a sense of exclusivity: “I can understand it’s great for business. Some must-see-now-buy-now brands like Kate Young and Cristina Ehrlich showed a sneak peek of their collections in February. Perhaps Hollywood should take a page from Ford and Bailey and make red carpets as profitable as possible, suggests Young: “For Margot Robbie’s Suicide Squad press tour, she had four premieres and 20 looks that retailer ModaOperandi.com was already selling. I could take the whole mood of what I’m doing [for any given event] and create a shoppable thing around it.”

Spoken by a true genius, Christian Louboutin says, “In a world driven by publicity and marketing, keeping on being true to yourself, doing things just the way you think you should, is freedom.”

1 COMMENT

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